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2022 Brand of the Year: Heinz redefines what it means to be iconic | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Chelsea Clarke4 days ago

There are two kinds of icons: those that are a flash in the pan, and those that stand the test of time. If you’re the latter, you’d better embrace reinvention – sometimes over and over and over again. (Madonna, we’re looking at you.)

http://strategyonline.ca/2022/11/11/2022-brand-of-the-year-heinz-redefines-what-it-means-to-be-iconic/
 

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